Friday, May 26, 2006

Marketing Megaframeworks

A few months ago I started experimenting with TurboGears, an all-in-one web framework for Python. It's had some rough patches, but it's finally coming together for a 1.0-quality release. It's sufficiently featured and stable that I'm using it for an internal project at work (a nightly build server), and the developers I've shown it to at work have been pretty enthusiastic about learning it and getting involved.

In preparation for the 1.0 launch, Kevin Dangoor has put together some pretty cool swag on the TurboGears site:

  • The "Ultimate TurboGears" DVD with archives of all the previously-published screencasts as well as some new, exclusive 1.0 screencasts, as well as an offline copy of the whole TurboGears site
  • A steel toolbox with the TurboGears logo
  • A TurboGears-branded marble-racetrack desk toy
  • A "squishy" foam mini-toolbox

This is an interesting way to market (and fund!) a project like TurboGears. Surprisingly, there aren't any TurboGears shirts available. Maybe it's time for a TG companion for Choose Python...